Core Concepts
ToneMap: The Four-Layer Profiling Engine
Every contact in CoreTone is profiled through four behavioral layers. Each layer builds on the previous, creating a compound understanding of how a person communicates, decides, and builds trust.| Layer | What It Maps | Key Question |
|---|---|---|
| Worldview | Value system and meaning-making | ”What matters to this person?” |
| Operating Style | How they create and deliver value | ”How do they work?” |
| Decision Drivers | What they move toward and away from | ”What motivates them?” |
| Communication Style | How they process and transmit meaning | ”How do they prefer to receive information?” |
Gem Tiers
Profile quality is measured in gem tiers, reflecting the depth and confidence of behavioral data available:| Tier | Data Depth | Typical Sources |
|---|---|---|
| Rock | Minimal (name, email only) | CRM import with no enrichment |
| Silver | Basic behavioral signals | LinkedIn profile, a few emails |
| Gold | Solid compound profile | LinkedIn + emails + content + meetings |
| Amethyst | Rich multi-source profile | All of Gold + social media + transcripts |
| Diamond | Deep behavioral map | Extensive data across all source types |
Tone Zones
Tone Zones represent the current state of relationship readiness between a sender and a receiver. They are atmospheric conditions, not scores.| Zone | State | Guidance |
|---|---|---|
| Quiet | No signal, no relationship heat | Do not approach |
| Faint | Weak signals, some warmth | Approach carefully with precise timing |
| Clear | Active signals, relationship has momentum | High probability of positive reception |
| Glassy | Deep alignment, perfect conditions | Focus on deepening, not initiating |
Connection Language
Every profiled contact receives a four-tier Connection Language:- Must Do — Essential approach elements for this person
- Must Never — Communication patterns to avoid
- Likes This — Preferences that increase receptivity
- Not That — Styles that create friction
Behavioral Genome
The Behavioral Genome is CoreTone’s shared intelligence layer. When a contact is profiled, their behavioral data becomes part of the Genome. Profile ownership stays with the organization, but the Genome’s compound intelligence improves accuracy for everyone.Credits
API actions consume credits from your organization’s balance:| Action | Credit Cost |
|---|---|
| Wave Compose | 1 credit |
| Meeting/Call Prep | 1 credit |
| Rephrase | 0.1 credits |
| Presentation Prep | 1 credit |
| Profile Lookup | Free |