Core Concepts

ToneMap: The Four-Layer Profiling Engine

Every contact in CoreTone is profiled through four behavioral layers. Each layer builds on the previous, creating a compound understanding of how a person communicates, decides, and builds trust.

Layer	What It Maps	Key Question
Worldview	Value system and meaning-making	”What matters to this person?”
Operating Style	How they create and deliver value	”How do they work?”
Decision Drivers	What they move toward and away from	”What motivates them?”
Communication Style	How they process and transmit meaning	”How do they prefer to receive information?”

Gem Tiers

Profile quality is measured in gem tiers, reflecting the depth and confidence of behavioral data available:

Tier	Data Depth	Typical Sources
Rock	Minimal (name, email only)	CRM import with no enrichment
Silver	Basic behavioral signals	LinkedIn profile, a few emails
Gold	Solid compound profile	LinkedIn + emails + content + meetings
Amethyst	Rich multi-source profile	All of Gold + social media + transcripts
Diamond	Deep behavioral map	Extensive data across all source types

Tone Zones

Tone Zones represent the current state of relationship readiness between a sender and a receiver. They are atmospheric conditions, not scores.

Zone	State	Guidance
Quiet	No signal, no relationship heat	Do not approach
Faint	Weak signals, some warmth	Approach carefully with precise timing
Clear	Active signals, relationship has momentum	High probability of positive reception
Glassy	Deep alignment, perfect conditions	Focus on deepening, not initiating

Connection Language

Every profiled contact receives a four-tier Connection Language:

Must Do — Essential approach elements for this person
Must Never — Communication patterns to avoid
Likes This — Preferences that increase receptivity
Not That — Styles that create friction

Behavioral Genome

The Behavioral Genome is CoreTone’s shared intelligence layer. When a contact is profiled, their behavioral data becomes part of the Genome. Profile ownership stays with the organization, but the Genome’s compound intelligence improves accuracy for everyone.

Credits

API actions consume credits from your organization’s balance:

Action	Credit Cost
Wave Compose	1 credit
Meeting/Call Prep	1 credit
Rephrase	0.1 credits
Presentation Prep	1 credit
Profile Lookup	Free

Getting Started

Guides

Core Concepts

Core Concepts

ToneMap: The Four-Layer Profiling Engine

Gem Tiers

Tone Zones

Connection Language

Behavioral Genome

Credits

​Core Concepts

​ToneMap: The Four-Layer Profiling Engine

​Gem Tiers

​Tone Zones

​Connection Language

​Behavioral Genome

​Credits

Core Concepts

ToneMap: The Four-Layer Profiling Engine

Gem Tiers

Tone Zones

Connection Language

Behavioral Genome

Credits